Emily Adams

Research-backed card series. Every claim is a real study.

The Social Engineering Series

How people get steered without noticing, starting with the skill that protects you: understanding what you read.

Part 1: Why Literacy Matters
Part 1: Why Literacy MattersWhat it costs when reading goes wrong in seven parts of ordinary life, with every number linked and its limits printed on the card.
Part 2: What Literacy Means
Part 2: What Literacy MeansThe official definition, the six skills inside the word, a real example of each, and six questions to ask of anything you read.
Part 3: How Literacy Is Measured
Part 3: How Literacy Is MeasuredThe levels behind the headlines about adult literacy: how the test works, what each level means, where U.S. adults scored, and what the shorthand gets wrong.
Part 4: It Was Just a Joke
Part 4: It Was Just a JokeThe first move in the playbook: say it as a joke, see how it lands, then decide whether you meant it. With studies, a court ruling, and public figures from more than one party.

More Series

What Men Reported, Anonymously
What Men Reported, AnonymouslyA 2026 anonymous survey of 2,689 young men on sexual coercion and force, with every number checked against the paper and its limits printed on the cards.
The Argument for Matriarchy
The Argument for MatriarchyWhat happened to male violence when female bonobos held power together. Fourteen cards, twenty-plus studies, real photographs.
Raising Good Men
Raising Good MenHow men behave under pressure, what the research says to do about it, and the Cornell case read through it. By a mother raising boys.